Privacy Policy

1. Controller and scope

BakingAds is a B2B analytics platform for campaign performance, cohorts, revenue and ARPU forecasting, with event collection through browser scripts and server-to-server APIs.

2. Controller and processor roles

Ganko Media generally acts as controller for its own website visitors, prospects, commercial contacts, account users, billing, security and contract administration.

Where a customer sends conversion or event data to BakingAds for analysis on the customer’s behalf, the customer normally determines the purposes and essential means as controller, and Ganko Media acts as processor under the DPA. Actual roles depend on processing practices.

3. Data categories

• Professional identification and contact data, company, role, enquiries and communications.
• Account credentials, permissions, access and security logs.
• Subscription, billing and contractual records.
• Website technical data such as IP address, browser/device information, logs and cookies where actually used.
• Customer-controlled event data including pseudonymous click or user identifiers, campaign parameters, event timestamps, leads, registrations, purchases, renewals and monetary values, depending on the customer integration.

4. Purposes and legal grounds

• Enquiries, demos, contracts, account management and support: contract/pre-contract steps or legitimate interests, as appropriate.
• Security, abuse prevention, troubleshooting and legal claims: legitimate interests and/or legal obligations. Billing and statutory records: legal obligations.
• Non-essential analytics and marketing: only under an applicable lawful basis and consent where required. Article 6 GDPR bases apply where the GDPR applies; Swiss FADP principles and grounds for justification apply in Switzerland.

5. Cookies and tracking

Customers may connect their websites and systems to the platform using scripts and APIs for event collection. As controllers, customers are responsible for providing notices and obtaining consent or establishing another lawful basis where required for technologies deployed on their websites.

The bakingads.com website may use technologies necessary for operation and, where enabled, analytics and other non-essential technologies. Choices and consent are respected where required by applicable law. Users may manage their preferences through controls made available on the website, where present, or their browser settings.

6. Recipients and sub-processors

Personal data may be disclosed to authorised personnel and to infrastructure, support, communications, security, payment and professional advisory providers as necessary for the purposes described in this notice, subject to appropriate legal or contractual obligations. Sub-processing for customer-controlled data is governed by the DPA.

7. International disclosures

Where personal data is disclosed abroad, Ganko Media applies the safeguards required by Swiss FADP Articles 16–17 and, where relevant, GDPR Chapter V, including adequacy decisions, recognised contractual safeguards and supplementary measures where required.

8. Retention

Personal data is retained for as long as reasonably necessary for the relevant purposes, taking into account legal retention duties, the contractual relationship, security requirements and the establishment, exercise or defence of legal claims.

Customer-controlled data is subject to the return and deletion arrangements in the DPA and the Terms, subject to applicable mandatory legal retention requirements.

9. Rights

Subject to applicable law, individuals may request information, access, correction, deletion, objection and other rights under the Swiss FADP or GDPR where applicable, including restriction, portability and withdrawal of consent.

Requests may be addressed to Ganko Media Sagl at its registered office identified in this notice. Requests concerning data processed on behalf of a customer should normally be addressed to that customer as controller. Individuals may lodge complaints with the Swiss FDPIC or another competent supervisory authority.

10. Automated decisions, security and updates

BakingAds provides campaign analytics and performance forecasts. Where the processing involves automated individual decisions requiring special notice or safeguards, these are provided in accordance with applicable law.

Ganko Media applies technical and organisational measures proportionate to the risks and updates this notice in case of relevant changes.